Richard Rawson is Director of Marketing at E. Cohen and Company, CPAs and ECC IT Solutions, LLC. He works closely with firm management and staff to develop and implement overall marketing and practice growth initiatives.
Richard is a tech-savvy and versatile marketing professional, encompassing digital and traditional disciplines. His repertoire of marketing expertise — which includes email marketing, newsletter copy writing, social media consulting, search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC) advertising, website development, lead nurturing, landing page optimization, web analytics, as well as traditional business development networking and orchestrating trade show exhibits — provides integrated solutions that used to require multiple consultants.
Richard continually applies advances in digital branding, communications, lead generation and analytics to strengthen the firm’s online awareness, engagement, growth and return on marketing investment.